![]() ![]() Īlthough I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business. ![]() ![]() Some of my past investments include Eventbrite (NYSE: EB), Kahoot! ( KAHOOT-ME.OL), Anchor.fm (acquired by Spotify), Canva, Refresh.io (acquired by LinkedIn), Product Hunt (acquired by Angelist), Homelight, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Previously, I taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and I’ve sold two technology companies since 2003.įor most of my career, I’ve worked in the video gaming and advertising industries where I learned and applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.Īs an active investor, I put my money where my mouth is by backing habit-forming products I believe improve lives. I’m the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. I call it “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience. Learn how to manage external triggers - email, meetings, social media apps, etc. Learn how to plan out your time, you cant call something a distraction if you dont know what its distracting you from. Learn how to manage the internal triggers that cause you to become distracted. This blog is about the intersection of psychology, technology, and business. There are four steps in Nirs indistractable model: 1. ![]()
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